Publications

Pham, Nguyen and Naomi Mandel, (in press) "What Influences Consumers' Evaluations of Genetically Modified Foods,"  Journal of Public Policy & Marketing.

Pham, Nguyen, Maureen Morrin, and Melissa Bublitz (in press), "Flavor Halos and Consumer Perceptions of Food Healthfulness," European Journal of Marketing.

Pham, Nguyen, Naomi Mandel, and Andrea Morales (2016), “Messages from the Food Police: How Food-Related Warnings Backfire among Dieters,” Journal of Association for Consumer Research.

Selected Research in Progress

Pham, Nguyen and Naomi Mandel, "What Influences Consumer Acceptance of Genetically Modified Foods," manuscript in preparation.

Rank-Christman, Tracy, Maureen Morrin, May Lwin, Nguyen Pham, “Cleansing and Consumer Self-Regulation: Curbing Indulgent Behavior," manuscript in preparation.

Pham, Nguyen, Maureen Morrin, and Melissa Bubliz, “The Effect of Negative Calorie Illusion on Dieters’ Healthfulness Perception about Flavored-foods,” manuscript in preparation.

Pham, Nguyen, Maureen Morrin, May Lwin, Melissa Bublitz, and Tracy Rank-Christman “Minty Fresh! Absolving Dieters of Their Consumption Sins," manuscript in preparation.


Pham, Nguyen and Naomi Mandel, “The Role of Hubristic and Authentic Pride in Brand Extension Evaluations,” Data collection in progress (three studies completed).


Pham, Nguyen and Tin Lam, “Why We Love Brands: The Roles of Brand Personality and Trust,” Data collection in progress (three studies completed).
 

Pham, Nguyen and Maureen Morrin, “How Mint-flavored Food Can Offset social pain: The Role of Menthol in Trigeminal Nerve Activation,” Data collection in progress (two studies completed).

Refereed Conference Papers (* denotes presenter)

Pham, Nguyen*, Naomi Mandel, Andrea Morales (2015), "The Role of Reactance in One-sided Appeals: How Food-related Messages Backfire among Dieters," competitive paper, 2015 Society for Consumer Psychology, Phoenix, USA.

 

Rank-Christman, Tracy*, Maureen Morrin, May O. Lwin, and Nguyen Pham (2014), "Ethical Mindsets and Moral Transgression Classification: When Cleansing Licenses Consumer Indulgence", poster, 2014 Association for Consumer Research, Baltimore, USA.


Pham, Nguyen* and Naomi Mandel (2014) ,"Positive Affect At the Intersection of Two Cognitive Processes Magnifies the Second Process", poster, 2014 Association for Consumer Research, Baltimore, USA.


Pham, Nguyen*, Maureen Morrin, May Lwin, Melissa Bublitz (2014) ,"Minty Fresh! Absolving Dieters of Their Consumption Sins", competitive paper, 2014 Association for Consumer Research, Baltimore, USA.


Pham, Nguyen*, Maureen Morrin, May Lwin, Melissa Bublitz (2014) ,"Minty Fresh! Absolving Dieters of Their Consumption Sins", competitive paper, 2014 Society for Consumer Psychology, Miami, USA.


Pham, Nguyen*, Naomi Mandel, Andrea Morales (2013), "The Role of Reactance in One-sided Appeals: How Health-related Messages Backfire among Dieters," competitive paper, 2013 Association for Consumer Research, Chicago, USA.

 

Morrin, Maureen*, Tracy Rank-Christman, May Lwin, and Nguyen Pham (2013), “Toothbrushing and Chocolate Consumption,” poster, 2013 Association for Psychological Science Annual Convention, Washington DC, USA.


Pham, Nguyen* and Tin Lam (2013) ,"Why We Love Brands: the Roles of Brand Personality and Brand Trust", poster, 2013 Association for Consumer Research, Chicago, USA.


Pham, Nguyen*, Maureen Morrin, May Lwin, and Mellisa Bublitz (2012),"Exploring the Dark Side of Chocolate: Moral Cleansing and Licensing among Restrained Eaters", competitive paper, 2012 Association for Consumer Research, Vancouver, Canada.


Pham, Nguyen*, Maureen Morrin, Melissa Bublitz, May Lwin (2012), "The Effect of Pictorial Cues of Food on Restrained versus Unrestrained Eaters," poster, 2012 Association for Consumer Research, Vancouver, Canada.

Invited Presentation

Pham, Nguyen*, Naomi Mandel, Andrea Morales (2014), "The Role of Reactance in One-sided Appeals: How Health-related Messages Backfire among Dieters," presented at the 32nd University of Houston Doctoral Symposium, Houston, USA.

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