I am an Assistant Professor of Marketing at Monmouth University. My research is in the area of marketing focusing on consumer behavior, which involves understanding the role of various psychological processes underlying consumers’ judgments and decision making. I have two primary streams of research: (1) Food decision making and consumer well-being; and (2) Emotions and consumer-brand relationships.

Dr. Nguyen (Win) Pham


Ph.D., Marketing, Arizona State University, May 2016
M.B.A, summa cum laude, Rutgers University, 2011
B.S., Biology (with emphasis in Food Science), Vietnam National University, 2007

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